Mathilde Tantot

Mathilde Tantot is a French influencer, model and entrepreneur, and one half of the Tantot twins, alongside her sister Pauline. From the Bordeaux area, the two sisters became some of the most followed French personalities on Instagram, and turned that audience into their own fashion brands.

Who is Mathilde Tantot?

Mathilde Tantot and her twin sister Pauline were born on 29 December 1994 in the Bordeaux area, in south-west France. Their father has Iranian roots and their mother is French, a mixed heritage the sisters have referenced in their business, starting with the name of their first brand.

Instagram, the twins and a huge following

The sisters started gaining real traction on Instagram in the second half of the 2010s. Their photos together, the “Tantot twins”, became their trademark, and Mathilde’s own account grew to several million followers, making her one of the most followed French women on the platform. Pauline runs her own account, and the two regularly appear in each other’s content.

Khassani Swimwear and Popsgym

What sets the Tantot sisters apart from many influencers is that they built businesses early. In 2016 they launched Khassani Swimwear, a swimwear brand named after their paternal family, which they model themselves. They later launched Popsgym, a sportswear label. Both brands are promoted mainly through their own social accounts, a model many creators have copied since. Mathilde also offers exclusive content on the French subscription platform MYM.

Mathilde Tantot at a glance

• Born: 29 December 1994, Bordeaux area, France
• Twin sister: Pauline Tantot
• Known for: Instagram, modelling, the “Tantot twins”
• Brands: Khassani Swimwear (2016), Popsgym

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