Kylie Jenner

Kylie Jenner was ten when cameras started following her family. Two decades later, she is best known less for reality TV than for what she did with the attention: a cosmetics company built on a single product, lip kits, that turned her into one of the richest young entrepreneurs in the world.

Growing up on camera

She was born on 10 August 1997 in Los Angeles, the youngest of the Kardashian-Jenner siblings. She grew up on Keeping Up with the Kardashians, from its first season in 2007, and today appears in The Kardashians on Hulu.

Kylie Cosmetics

In 2015 she launched Kylie Lip Kits, which sold out within minutes and quickly became Kylie Cosmetics. In 2019 the beauty group Coty bought a 51% stake for $600 million. The same year, Forbes put her on its cover as the youngest “self-made” billionaire, a claim the magazine itself walked back in 2020 after questioning the company’s figures.

Other brands

• Kylie Skin, a skincare line launched in 2019
• Khy, a clothing brand launched in 2023
• Sprinter, a vodka soda brand launched in 2024

Family

She has two children with the rapper Travis Scott: a daughter, Stormi, born in 2018, and a son, Aire, born in 2022.

Her online reach

Kylie has long been one of the most followed people on Instagram, and a single post from her can move sales for a brand overnight. That reach is the real engine behind every business she has launched.

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